Do I need all three tools (GA4, GSC, Google Ads) active to use Backona AI?

No. You don’t need all three tools connected to use Backona AI.

You only need to integrate at least one active data source—either:

• Google Analytics 4 (GA4), or

• Google Search Console

⚠️ Without connecting and activating at least one of these sources, Backona AI won’t work and you won’t be able to access the chat interface.

Backona AI doesn’t yet connect directly to Google Ads, but if your Google Ads account is linked to GA4, some paid campaign data will still be available through GA4.

We recommend confirming your data access in Google before connecting, so everything loads correctly on your first sign-in.