Supported Data Sources

What data sources does Backona AI support?

Backona AI currently supports the following data sources:

• Google Analytics 4 (GA4)

• Google Search Console

You can connect either or both of these tools to start analyzing your website performance and search visibility.

Can I ask about Google Ads data?

Backona AI doesn’t connect directly to Google Ads yet. However, if your Google Ads account is linked to your GA4 property, some paid campaign data will be available through GA4.

In this case, you can still ask questions like:

• "What’s my cost per conversion from Google Ads?"

• "Which paid campaigns performed best last month?"

Backona AI will use the GA4 data—sourced from the Google Ads integration—to generate insights and visualizations. Make sure this integration is active inside your GA4 settings for the best results.